Jessica Woo, founder of Affinity Crystals, in the shop

A personal connection to crystals

Affinity Crystals was born in Singapore in 2018, rooted in a simple but deeply held belief: crystals carry an energy, and they draw themselves toward the person who needs them most.

Jess started the business the way most crystal journeys begin — as a collector. What grew from personal curiosity became a calling: sourcing, handpicking, and connecting beautiful pieces with the people they belong to.

Every piece in our collection is personally selected. No bulk batches, no automated buying — just careful curation, piece by piece.

Our Values

Handpicked with Care

Every piece is personally selected by Jess. If it doesn't feel right, it doesn't make the cut.

Responsibly Sourced

We care about where our crystals come from and work with suppliers who share our values.

Community First

From first-time explorers to seasoned collectors — everyone is welcome in our crystal community.

Quality over Quantity

We'd rather have fewer, exceptional pieces than a warehouse full of average ones.

Six years of crystals

2018

The Beginning

Affinity Crystals is founded in Singapore. What starts as a passion project quickly finds a community of crystal lovers.

2020

Growing Online

Instagram becomes our main home. The community grows steadily — regulars, new collectors, and gifters all find their way to us.

2022

Wholesale Launch

We begin supplying crystals to local retailers and wellness studios, bringing Affinity's curation to a wider audience.

2024

A New Home Online

Our new website launches — a proper home for the full collection, making it easier than ever to browse, enquire, and find your crystal.

Your crystal is waiting

Browse the full collection or get in touch — we're always happy to help you find the right piece.

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